SEO, PPC PAY PER CLICK AND SOCIAL MEDIA SUCCESS IN KELOWNA BC
Re-inventing a roofing company and how they market – from the top down.
Pinnacle Roofing, has an amazing business and reputation for the best quality roofing company in the Okanagan, but didn't have an effective plan or a useable and visually well designed website to guide customers online to their services. Mighty Loop needed to refine the brand, develop a new website that was optimized for online searches and create a lead generation tool that has helped the company increase it's sales year over year. The process of engaging not only the public and business to business activity in this way is attracting the right customers.
Our content strategy leveraged the website and expanded their social media profile to feature the awards and community based leaders that makes Pinnacle Roofing a consistent performer. By doing our market analysis we found that their competitors’ messaging was not up to the professional standards that modern and capable businesses required. In looking at Pinnacle Roofings' Google Analytics insights, we noticed a trend: people were coming to the site and leaving – there wasn’t any sense of flow or direction for the potential customer revewing the webpage.
Mighty Loop created outlets that would draw-in attention, provide clear information about their services and a lead generation tool that was easy for people to use. Combined with strong SEO and some targeted online marketing and promotion Pinnacle Roofing and their website now come up tops on almost all industry necessary online seraches.
- Client: From 2011 - Present
- Category: Online Marketing, SEO, Social Media, Responsive Website Development
- Client: Pinnacle Roofing